It’s All About You…


We believe that for this firm to be successful, we must set out our philosophy of doing business clearly. These things, above all else, are important to us:

Integrity. No other single attribute of a person or of a business can have such an impact
on success or failure. We believe that every action must be taken with truth and honesty,
and if we must ask ourselves if it is all right to do something, it probably is not. There must
be honesty in every action, truth in every word. We expect honesty from our employees
and our sales staff.

Service. Our clients and customers have a right to expect outstanding service. We are
paid not for our time, but for our service. If we expect to be well paid, we must provide the
highest level of service available. We expect our employees and our sales staff to provide
excellent service.

Hard Work. No organization can grow and prosper unless each member of the team puts
forth the maximum effort. Often, we feel a tendency to “let down,” and to do less than our
best. We expect hard work from our employees and our sales staff.

Professional Competence. We should never undertake an assignment for a client or
customer unless we have the training and experience to do the job. We believe in
continuing education, for only by learning better ways to provide service can we enhance
our reputation. We expect our employees and sales staff to continue learning.

Cooperation. An organization can be great when all members are working together for a
common purpose. It can be only mediocre when some are rowing in a different direction.
Helping one another when possible will bring harmony and wealth to us all. We expect
cooperation from our employees and sales staff.

Accountability. Our clients and customers must be happy with the transaction, or we shall
not get repeat business. If we make a mistake, we must be accountable and make it right
with the customer. We expect our sales staff to be accountable for mistakes if a client is

Professional Ethics. The Code of Ethics of the National Association of REALTORS® is a
guide for our daily business operations. The laws of this state are clear as to our
obligations to our clients and customers.

These things, above all else, are important to us. We shall not vary from these
principles under any circumstances.